Banner designing is easy yet it can get tricky. Sometimes some people don’t know where to start, or some don’t know how to tell if it is good enough. Many make mistakes that end up making their banners not effective and put their money into waste by attempting on an advertising and marketing campaign that is not done to the fullest by neglecting the design of the main tool.
Surely, you don’t want to be one of those lost people who don’t gain from the efforts that you do. So, make sure that you read carefully and understand the important things when it comes to designing a banner for advertising.
Without further ado, let’s get started to the first thing you have to consider as you design.
1. Banner size
Know what size of banner you want to design according to the available space as well as the PVC or material stock. Design with the right dimension will fit the PVC stock perfectly and it will fit at the space for hanging as well. So, before you get ahead of yourself and design it without knowing the right size, you have to confirm the dimensions of the banner you are going to design as the first step in creating your banner.
2. Make a simple and easy design
As you design your banner, you might get carried away by wanting to fill the entirety of blank space or use elements that are fancy and unique but in reality are overly stylized and most likely don’t look nice in the end. Refrain from doing it and make sure that your design is clean, simple, and easy to understand. Choose fonts that are straightforward and modest, limit yourself to three types of fonts for one design tops, and adjust the size of fonts to maintain focus as people try to digest your information.
3. Image quality
People often forget to make sure that the images they use for the banner design are in high resolution. Keep in mind that you have to use images that at least come in 300 dpi. If it is less than that, the image will become stretched and pixelated. Remember that banners are really large, and only high resolution images can maintain its quality upon printing. If your banner has low quality image, it will look really bad and it will give the wrong impression, making your company or brand appear shoddy or unprofessional.
4. Use the right color combination
Have you heard about CMYK colors and RGB colors? Printers usually use the combination of CMYK colors, which uses cyan, magenta, yellow, and black as base colors before they get mixed to create new colors. Meanwhile, RGB colors are usually displayed on your monitor, where it uses the mix of red, green, and blue. If you don’t use the same configuration for both, there will be differences in the result, because they use different types of color combinations. You have to remember to set your designing software or application into CMYK colors to match the printer and design with more accurate colors.