Mail is still one of the important ways to communicate with customers and relations that are critical to your business. In a proper letter, a letterhead should be included. Letterhead printing and design from printing company like Kiasuprint are often done by many businesses to make their own custom printed letterhead for many correspondence occurrences. It is a small aspect in a letter but may create a huge difference and comes with several benefits that are rewarding for a company and brand. It can’t really be taken lightly as it portrays the image of your company and delivers the right impression upon the receiver’s end if done properly. It creates credibility for your brand and generates trust that’s very desirable in a business relationship. In order to make a good letterhead, here are the things you can do.
1. Decide on-brand colors
Print your headers, footers, headings, sidebar, and other important elements of your letterhead in the color of your brand. Choose the color wisely because by using the right brand color that represents the message you want to convey, it can increase brand recognition. By boosting brand recognition, you are more likely to be viewed as a credible company and brand.
The letterhead is usually just considered as the topmost part of the letter. However, these days, creations in letterhead start/ to be more creative. There are more ways people do to enhance the overall look of the letter. One of them is by creating a border for your letter. A border that goes with a letterhead must blend in well with the other elements. Make sure that it looks desirable and suitable for your target audience. Try not to go overboard and keep in mind to maintain space between all the elements that are present in your letterhead to avoid cramping your design.
3. Choose impactful fonts
Fonts that you use for your letterhead must create the right impression and impact upon the reader. It needs to be strong, however it doesn’t necessarily mean that it must be printed in bold. As long as it delivers the right message and impression, it is very much open for use. One thing to note is that you shouldn’t use more than two types of fonts for your letterhead. It is to prevent from creating a lackluster look and maintain a clean display of your letterhead.
4. Let them know your tagline
Shared values play a great role in influencing brand loyalty. Let your customers, prospects, and business partners know what you stand for by including your tagline in your letterhead. A well-made tagline can trigger an emotional response and affect the reader in a desirable way.
5. Create a matching envelope
Envelope printing is equally important as a letterhead as it completes the look. You need an envelope to send a letter, and you can’t miss the chance on creating more impact toward the receiver by printing a cohesive custom envelope design. An envelope may increase the attractiveness of your letter and heightens the chance of it getting opened ahead of your competitor’s letter which is important to increase competitiveness of your brand.