The perfect tool for indoor marketing and advertising, especially in events, exhibitions, shows, bazaars, and so on is definitely an X Stand. To get an X Stand, you simply have to find a printing shop. But before that, you have to design it first. Designing an X Stand is simple, but simply having a design is not enough. You have to make sure that it looks good and that it works. You don’t want to waste your money to print an X Stand with an awful design that does not appeal to your target audience, do you? Well, here are a few considerations and designing tips so that you can get an outstanding X Stand.
1. Think of the Location
This is a good place to start from. Before you design, you have to know the location where you will put your banner in. Some places are crowded, some places are not. Some places have high light levels, some are quite low. This information determines the way you design your banner later on. For example, if you know that the place will be crowded since it will be a large event, then you should put more effort into making the design of your banner to stand out more among the crowd. And most importantly, make sure that the content is concise because people won’t have much time to read your banner. If you know that the place will have low lights, then try to put bright colors so that people can see your banner easier, and so on.
2. Include Call to Action
Having an interesting look is not important. You have to be able to convince your target audience and potential customers about what you are trying to promote. One of the ways you can do this is by making sure that you put an call to action sentence by the end of your banner content to let people know what action they need to take right after. For example, a call to action sentence is one that tells people to call you or click your website. So, make sure that you put clear contact information for your target audience so that they can reach you.
3. Banner Content
It is very important to make sure that the content of your banner is clear and understandable for all. Even though there is quite a large space on your banner, it does not mean that you have to fill everything up with text. Try to keep everything concise and simple by only putting information that are important and relevant in the design of your X Stand. Don’t beat around the bush, go straight to the point.
4. Add Images
Try to make your banner looking less dull by inserting relevant graphics or images. Sometimes, these graphics can even help you convey the message that you want to deliver toward your target audience. When it comes to inserting graphics or images into a design, make sure to check its resolution. Any graphics or images put into the design should be of at least 300 dpi to avoid its quality getting ruined upon printing.
