Flyers are often used by individuals and various businesses or companies to promote their products or services toward a larger audience. Flyer distribution in Singapore is usually done on one side of the paper. However, some also use both sides. Using colors and interesting or attention-catching words is important in flyer printing. It supports the main objective of making and handing out flyers, which is using them to serve information toward consumers or even other businesses about whatever you want, whether it is your product, service, or if you have a promotion to offer or discount and such. A flyer is really popular to use as it is easy. However, there are also disadvantages. In this article, you will learn both the advantages and disadvantages of using flyers for advertising and marketing.
Advantages
1. Flyers are cheap
One of the most favored advantages of choosing a flyer as a promotional tool is because it is cost-effective. Individually, the cost to print a flyer is cheap. It gets even cheaper if you order it in bulk. It doesn’t require intricate process and doesn’t need sophisticated equipment. However, if you wish to get a higher-quality result by having a digital printing service do the job for you with their machines, the cost you spend will also get higher.
2. Flyers are easy to produce
Cheap flyer printing is one of the easiest printing services to perform. It doesn’t require many steps, so producing flyers don’t really take much time to complete. It is easy for companies or individuals to make changes to their flyers if they desire and get them processed in a short amount of time.
3. Flyers are easy to read
Flyers don’t have too many words written on them as flyers ideally only convey the most important things to say and keep everything simple for everyone to read. There aren’t too many details written on flyers.
Disadvantages
1. Flyers are easily dismissed by customers
Flyers are simple and often deemed of small importance by customers. As they are only a small piece of paper, sometimes people don’t even bother to read what’s written in there. They might glance, but don’t really try to perceive what the flyer has to say. To increase the chance for your flyer to get read, make sure to have a catchy headline to pique the customer’s interest during the few seconds of their glance at your flyer.
2. Flyers have a short term impact
Compared to other advertising methods, flyers don’t really leave an impression for long. They only grab a person’s attention momentarily or get them to purchase your product or pay for the service you offer. But after that, it’s over. A more expensive and sophisticated advertising method such as television advertising that will be aired over and over again can leave a bigger and longer impact and help more in creating brand awareness. Advertisement on flyers, on the other hand, most likely be forgotten the moment somebody throws away the piece of paper into the trash bin.
